Updated: Nov 24, 2020
Over the past decade, the mode of communication between people has shifted dramatically. Social media platforms and streaming services have risen to the epicenter of global communication. There is no one more entwined and in tune with these shifts than Shavone Charles, or “SHAVONE.” as she is known famously online.
Born to a musical family, she performed as a competitive flutist in middle and high school. She graduated from University of California, Merced with a bachelor's degree in literature. While a student, she interned with Google building relationships between the firm and the student body and pioneering her relationship with technology
Since then, she began her career working at Twitter and rose to become their Head of Global Music & Culture communications. At Twitter, she helped found Blackbirds, Twitter’s first employee resource group for African-Americans and her efforts as an online-influencer landed her to head up Global Music, Youth Culture & Consumer Communications at Instagram. There, she helped create Instagram’s first-ever Black History Month program in 2018 including #BlackGirlMagic partnership with Spotify and the launch of the #CelebrateBlackCreatives program.
Today, Shavone works as Director of Consumer Communications at VSCO. Her ability to harness the power of the internet has allowed her to inspire millions to stand up for their beliefs and contribute to a more inclusive tomorrow.