The Ten Traits

The ten traits featured on the Challenge Coins are by no means unique to women. Nor are they the only traits that women are capable of embodying.

Why These Traits?

There’s an old English word that is no longer used, but is so fitting to the idea behind these traits: muliebrity. It means the distinguishing characteristics of women. It is neither positive or negative, but simply a recognition that women and men tend to approach things from different perspectives because of our differing experiences of life.


Both men and women can be ambitious, creative, generous or inspiring, but we will often have a different take on it. The way every individual approaches or embodies these traits has incredible value because it contributes to the growing cognitive diversity that is continually bringing our world to greater and greater heights. If we truly want to make the world a better place for everyone, it starts with getting a multitude of perspectives to the table. This is what you do when you challenge someone through Women’s Brains Matter.

The coin that you give to her is a gift that keeps giving. It simply  empowers her to "rock off center"  to reach within to find her power. 

while feeling the strength that you believe in her!











“Above all, be the heroine of your life, not the victim.”

- Nora Ephron



Women's Brains Matter TM

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Vero Beach
FL, 32966

(772) 713-7139

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